Hi Reader,
Thanks for the flood of feedback on my last email, you said "Keep the insights coming!"
Awesome. Here's more...
We studio owners (yes this was me when I ran Impossible Pictures) all say the same thing:
“We're great at sales... we just need more of the right opportunities!”
But here’s the secret…
Most studios have a sales problem... disguised as a presentation problem.
Your work looks great. That's table stakes. But when it hits an agency, a brand, or an entertainment company — something gets lost in translation.
Why?
Because too often, the deck, the reel, the site, or the email says what you do,
when it should be saying why it matters.
Your work only sells itself if it's impossible to ignore.
That’s what Carolyn Hill and I are unpacking next week in SoHo, NYC at the Up Yours: Saleskeeping® Intensive.
(Plus a special Fuse 54 NYC dinner the night before)
It’s not a conference. It’s a small, founder-only workshop where we roll up our sleeves, roast your sales materials, rebuild your message, and install a 90-day rhythm that turns conversations into big-budget projects.
If your studio is ready for a reset, join us:
Excited to help a small group of studios level up their sales game, just in time for 2026.
— Joel
P.S. Can't make it to NYC? Reply with "RACE TO THE TOP" and I'll send you my custom GPT that walks you through the process. For free.
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